YouTube is under-monetized (reprise)

And Meta is on god-mode, with deep thoughts from Zuck on the waning import of the social graph

Publishing note: Random Walk is going to experiment with a different publishing cadence over the next few weeks (more details forthcoming). I will endeavor to trade some frequency for depth, at least some of the time.

• the most watched streaming service, for the least pay

• shortform video is everywhere, man

• Meta on god-mode (and deep thoughts from Zuck)

---

👉👉👉Reminder to sign up for the Weekly Recap only, if daily emails is too much. Find me on twitter, for more fun. 

---

A quick hitter for Friday (that got stuck in scheduled send purgatory)

YouTube is under-monetized (reprise)

Short-form video is everywhere, and it’s increasingly the go-to growth move for content and marketing.

Anyways, because youtube just announced that shorts now had revenue parity with the rest of youtube, it’s another reminder that YouTube is under-monetized.

YT gets the most attention

YouTube gets the most viewer time in the US:

BofA

That’s 6 billion hours of watch time for YouTube, which is by far the most for any platform.

Not only is YouTube more watched than Facebook and Insta combined, it’s also growing the most yoy at 7%.¹

The biggest is getting bigger at the biggiest rate. Still, there is plenty of room to grow.