5 Idea Friday: new media step change, student groans, ecomm, Palmetto State, and unemployed weirdness

5 Quick hitters on this and that for the first weekend of 2026

• you are what you eat, media edition (or short form video to rule them all)

• ecomm, underpenetrated (grocery is an advertising business)

• student groans

• Palmetto State is thriving

• unemployment weirdness (this has never happened before)