Grocery meets healthcare, and other real estate desiderata

Kroger's is cooking up something special, plenty of brand new homes for sale, and a new crop of "exclusive" neighborhoods

• The secret to a thriving grocery store, or what happens when actual consumer protectionists deliver consumer goods and services

• more and more new homes for sale, and the builder playbook runs its course (maybe)

• a new crop of exclusive neighborhoods, and (once again) fair-weather YIMBYs don’t have a clue

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Grocery meets healthcare

You want to know the secret behind a successful grocery store?

Having a walk-in health clinic, apparently.

Grocery stores with in-store health clinics attracted substantially higher foot-traffic than those without:

Placer.ai

Kroger “Little Clinics” drove anywhere from 93% to 16.5% more visits per location, than un-clinic’ed locations.

H-E-B, which has its own version of an in-store clinic, had 14.5% more visits wherever their clinics could be found.

Now, to be fair, there’s pretty obviously some sample-size issues at work here, which explains the pretty wide dispersion of outcomes. For example, there are only eight Dillons with a Kroger Clinic, so it’s pretty early to declare victory on the strategy.

Plus, it’s also not entirely surprising that having a whole other “store” within the store would drive more visits—the real question is “is it worth it,” and more foot traffic, by itself, doesn’t really answer that question.

Wealthier shoppers too

It is a little surprising, however, that having an in-store health clinic would drive more visits from wealthier families: