Holiday shopping bonanza

e-commerce is gonna break records, bnpl too, and discounts galore. It's gonna be awesome.

Substack post-scheduling keeps misfiring. 3 days in a row now . . .

• Almighty Consumer is fine

• forecast calls for record holiday shopping binge

• mobile shopping is incredible

• it’s a wonderful time of the year for discounts

• BNPL continues to cook, and you already know why

• GenAI is learning to shop(?)

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It’s a holiday cheer day.

Holiday shopping bonanza

Good news, everybody.

The holiday season is expected to be an ecommerce shopping bonanza!

While the precise health of the Almighty Consumer is a bit of a moving target, Random Walk continues to maintain a “meh, it’s fine” rating. Everyone is still pretty well employed, and while consumers have demonstrated caution, they still can afford to buy stuff.

Goldman has a nice little dashboard to capture the bigger picture:

Goldman Sachs

Spending and income both muted, but employment, “wealth” and (low) debt, all pretty good.

That’s been the picture for about a year now, and while there have been some hiccups (especially lately), there’s not enough evidence to expect a big change one way or another. People are fine.

Not great, not terrible. Fine. The middling middle.

Ecommerce records galore

Anyways, back to holiday season.

Some data suggests that holiday shopping is going to be gangbusters this year.

Adobe

Holiday ecommerce spending is forecast to be a record-breaking $240.8B

Record-breaking holiday shopping . . . how can it be? Apparently it’s as simple as big ecommerce discounts and lots of BNPL.¹

From Adobe’s online shopping forecast, behold the key takeaways: